Meningen over AI-agents in productie, waar we naar grijpen als we ze bouwen, en waarom AI-first bureaus de markt opeten die klassieke bureaus vroeger voor zichzelf hielden.
Traditional agencies sell hours; AI-first agencies sell outcomes. Why the firms that were built around model calls are winning the work legacy shops used to retain for themselves.
The glamour of multi-step agents is in the prompts and the tools. The reason they run in production is the unglamorous stuff — evals, cost caps, kill switches, and a human in the loop where it matters.